Email List Building Strategies
You need a list. That’s a given. It’s the number one key to opening the success floodgates. Once you have a list built, you can market to it again and again. It’s like a renewable resource that allows you to make money on demand.
OK, but how?
Here’s what you need to build your list:
- The Squeeze Page
- Your Bribe
- The Opt-in Success Page
Your Landing Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
If you want to add some extra juice to your opt-in page add a video to it. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that include video squeeze pages.
Your Bribe – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So you have to give them a good reason to do it.
The key to a good bribe is that is has value. That means you make it something people would actually want to receive. And will be able to actually benefit from it. For example:
- A PDF report
- A video
- An email training series
It all boils down to content. It’s got to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.
There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.
The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. It also makes them more likely to open your emails.
Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. And do your own writing for this content. Or have someone ghost write for you.
It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. It’s just important that you start today building your opt-in list. Because once its built… You’ve got a license to print money!